Case Study

THE INSTITUTE OF SCRAP RECYCLING INDUSTRIES, INC.

Annual Convention & Exposition

The Challenge

Facilitate the growth and expansion of a major trade association’s annual meeting while preserving its tradition of intimate and productive networking, quality education, and vital technology exchange. During the past two decades, the ISRI Annual Convention and Exposition has more than doubled in attendance and exhibition size and transitioned from a national to an international industry event. The organization required turnkey-quality event-production management and creative concepts and designs to accommodate growth.

The Solution

Recognizing the importance of member and exhibitor networking, Interface Media Group’s (IMG) team created multiple networking spaces, including an intimate themed hospitality space adjacent to registration, a “town square” networking space within the 150,000+ square foot exhibition hall, a cybercafé, and other networking areas. By applying a unified theme to these spaces, our team preserved intimacy for nearly 6,000 attendees.

As the show outgrew large hotel settings, IMG coordinated decor, show logos, graphics, expo floor AV set ups, and large overhead display units.

A centerpiece of the Convention experience is a series of daily general session events ranging from industry panels before a breakfast audience of several hundred, to capacity crowds at major speaker sessions featuring former presidents, generals, and other celebrities. Our team created powerful staging and lighting designs that transformed stark convention center spaces into a vibrant theater setting, incorporating dynamic graphics, energetic sound, and music and custom videos to support each session.

The 2009 general session featuring Bill Clinton drew over 4,000 attendees. IMG’s talented event staff coordinated and managed all production elements as well as coaching and rehearsing industry leaders and coordinating with celebrity speakers.

Our team has also been responsible for producing private dinners, roasts, and leadership events both on and off property – coordinating scripting, A/V, and related event management. In addition, IMG has designed and managed final night entertainment events attended by thousands of attendees including ballroom dinner events with big-name entertainers, to off-property events at spectacular locations such as Universal Studios Orlando and a closing night party aboard the aircraft carrier U.S.S. Midway. No event was too small, too large, or too special for us to successfully apply our award winning creativity to ensure a spectacular and memorable experience.

The Result

IMG’s talent at collaborating with ISRI staff and leadership, the exhibit hall decorator, and other vendors has ensured flawlessly executed events, year after year. Because of our creative solutions, the ISRI Convention and Exposition has smoothly transitioned from a relatively small and social annual meeting to an internationally recognized “must-attend” industry expo that regularly attracts over 5,000 attendees from over 100 countries. The long-standing relationship with ISRI is testimony to client satisfaction.