Comcast NBC Universal

The Civil Rights Museum

THE CIVIL RIGHTS MUSEUM ALIGHTS IN NEWSEUM

The 24/7 news cycle was not even a thing during the Civil Rights era. So when Comcast NBC Universal brought IMG hundreds of news clips from yesteryear, we turned back time!

IMG deftly created a customized interactive touch-screen interface where users could navigate a sophisticated video database. A custom analytics platform, developed by IMG, enabled the Newseum and Comcast to analyze user behavior metrics.

Meticulous maneuverability won over users. An IMG built online version followed.

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