The 24/7 news cycle was not even a thing during the Civil Rights era. So when Comcast NBC Universal brought IMG hundreds of news clips from yesteryear, we turned back time!
IMG deftly created a customized interactive touch-screen interface where users could navigate a sophisticated video database. A custom analytics platform, developed by IMG, enabled the Newseum and Comcast to analyze user behavior metrics.
Meticulous maneuverability won over users. An IMG built online version followed.