When a Global Conference needs to entice attendees, up the entertainment value. The narrative took a back seat, keeping the verbal benefits abstract. Graphics stepped up & discreetly drove the point home with simplistic artistry yet impactful, visual takeaways. Iconic imagery mixed with distinctive motion graphics delivered a visually, intriguing message. Playing on the GIST website viewers accessed a series of companion mini-docs where past attendees shared the benefits from the GIST program.