A universally known fact: American College of Emergency Physicians are on the frontlines of urgent healthcare. Triaging is key to charting the course of immediate care. But do you know the nationwide number of patients that come through the ER doors and why it is important to understand the ‘big picture’ of this critical, care component? You should. It’s not just about getting the care you need but the $ side as well. Leading Ad agency August Lang & Husak returned to IMG needing to produce a 2:00 video that would cleanly spell it out, using Motion Graphics and text support wrapped in a sound landscape that carries viewers through the important messaging.