Credit Union National Association

Don't Tax My CU Campaign


An artists’ conundrum. Visually tell a story explaining a relatively dry issue- taxes. Endemic concern for ‘explainer’ videos. We leaned into core tenets: entertain, inform, easy to digest. For Credit Union National Association’s project, we applied a visual analogy: a house, car, dog, made of money. By visually representing people’s currency as something tangible we had character for the viewer to focus & follow throughout the story, attach to, absorbing the knowledge we set out to explain.

More Case Studies

Related Projects

In Performance at 1600 Pennsylvania
The Johns Hopkins Center for Health Security
Washington Capitals